作为玛丽莲·梦露诞辰100周年全球纪念活动（MM100）的重要一站，Forever 21 携手玛丽莲·梦露（Marilyn Monroe™）IP，在上海西岸梦中心开启为期三天的限时快闪。

As a key stop in the global celebration of Marilyn Monroe’s centennial (MM100), Forever 21 has partnered with the Marilyn Monroe™ IP to launch a three-day limited-time pop-up at M Gate in Shanghai.

MM100是为庆祝玛丽莲·梦露2026年百年诞辰而发起的全球性活动，旨在致敬梦露不仅作为银幕传奇，更作为富有远见的企业家、突破边界的先行者和真正”初代意见领袖”的深远影响。作为一场横跨全球的文化盛典，MM100已在巴黎、米兰、纽约等城市开启系列活动，包括巴黎电影资料馆梦露主题特展、米兰文化博物馆《超越传奇：玛丽莲・梦露 | Guess百年致敬展》，同步联动全球品牌开展联名合作与内容共创，构筑起融合时尚、艺术、影视与生活方式的世纪庆典。

MM100 is a worldwide initiative commemorating the 100th anniversary of Marilyn Monroe’s birth in 2026. It honors Monroe not only as a screen legend but also as a visionary entrepreneur, a boundary-pushing trailblazer, and a true “original influencer.” As a cross-cultural global celebration, MM100 has already rolled out a series of events in cities including Paris, Milan, and New York — such as a Monroe-themed exhibition at the Cinémathèque Française in Paris and Beyond the Legend: Marilyn Monroe | Guess 100th Anniversary Tribute at the Museo delle Culture in Milan — while simultaneously collaborating with global brands on co-branded collections and content initiatives, building a century-spanning celebration that weaves together fashion, art, film, and lifestyle.

6月1日恰逢玛丽莲·梦露生日，Forever 21特别打造了巨型蛋糕装置，加之与梦露“同框”打卡的互动体验，一个洋溢着甜酷少女心的生日派对空间，诠释梦露独有的“天真与性感“矛盾魅力，也充分展现了Forever 21 的年轻时尚能量。

June 1 marks Marilyn Monroe’s birthday. To celebrate, Forever 21 has set up a giant cake installation, alongside interactive photo opportunities that let visitors “stand side by side” with Monroe. The result is a birthday party space brimming with sweet, edgy, girlish charm — capturing Monroe’s unique blend of innocence and sensuality while fully channeling Forever 21’s youthful, energetic fashion spirit.

玛丽莲·梦露是女性力量的经典符号——她是“挣脱标签、勇敢取悦自己、掌控人生主动权”的女性精神图腾。这一精神与 Forever 21 的品牌内核完美契合：永远年轻，永远做自己。此次合作将梦露的经典符号进行现代化演绎，将 Forever 21 的潮流基因与自我表达与梦露的经典魅力完美结合，带来时空的时尚对话。

Marilyn Monroe stands as a classic symbol of female strength — an icon who broke free from labels, courageously pleased herself, and took control of her own destiny. That spirit aligns perfectly with Forever 21’s brand DNA: forever young, forever yourself. This collaboration gives Monroe’s iconic imagery a modern reinterpretation, merging Forever 21’s trend-driven ethos of self-expression with Monroe’s timeless allure for a fashion dialogue that transcends time and space.

Forever 21与玛丽莲·梦露同属Authentic Brands Group旗下品牌矩阵，这为两大全球知名的时尚与文化品牌携手创造了独特契机。作为领先的品牌开发、营销与娱乐平台，Authentic通过战略叙事、合作伙伴关系和沉浸式体验，将标志性品牌与当代消费者紧密相连。本次合作充分体现了Authentic在旗下品牌组合中解锁全新文化影响力的能力，将Forever 21的年轻时尚活力与玛丽莲·梦露的永恒魅力及其自信、个性与自我表达的深刻信息完美融合。

Forever 21 and Marilyn Monroe are both part of the Authentic Brands Group portfolio, creating a unique opportunity for these two globally recognized fashion and cultural names to join forces. As a leading brand development, marketing, and entertainment platform, Authentic connects iconic brands with today’s consumers through strategic storytelling, partnerships, and immersive experiences. This collaboration fully reflects Authentic’s ability to unlock new cultural impact across its brand portfolio, blending Forever 21’s youthful, dynamic energy with Marilyn Monroe’s enduring glamour and her powerful message of confidence, individuality, and self-expression.

“Forever 21一直鼓励年轻人通过时尚自由表达自我。”Authentic Brands Group执行副总裁兼大中华区负责人Josh Perlman表示：”通过与玛丽莲·梦露IP的合作，我们不仅致敬一位永恒的时尚偶像，更颂扬她所持续激发的自信、勇气与个性。希望每一位到访快闪空间的客人，都能感受到爱自己、打破界限、以自我风格大胆活出真我的力量。”

“Forever 21 has always encouraged young people to express themselves freely through fashion,” said Josh Perlman, Executive Vice President and Head of Greater China at Authentic Brands Group. “Through this partnership with the Marilyn Monroe IP, we are not only honoring a timeless style icon but also celebrating the confidence, courage, and individuality she continues to inspire. We hope every guest who visits the pop-up space feels the power to love themselves, break boundaries, and live boldly in their own style.”

2025 年，Forever 21在中国市场揭开全新篇章。2026 年，Forever 21加速布局线下体验场景，强化“年轻、多元、自信”的品牌基因，通过打造沉浸式、潮流驱动的体验，连接年轻消费者。以此次Forever 21 x 玛丽莲·梦露限时主题快闪登陆西岸作为开端，未来，品牌将深耕本土化营销，打造与年轻人共鸣的时尚体验。

In 2025, Forever 21 opened a new chapter in the China market. In 2026, the brand is accelerating its offline experiential presence, reinforcing its “young, diverse, confident” brand DNA by creating immersive, trend-driven experiences that connect with younger consumers. Starting with this Forever 21 x Marilyn Monroe limited-time pop-up at M Gate, the brand will continue to deepen its localized marketing efforts and craft fashion experiences that resonate with youth culture.

Forever 21 × 玛丽莲·梦露联名系列

Forever 21 x Marilyn Monroe Collection

系列涵盖女装、男装、帽饰等多个品类。提取唇印、爱心、波点等梦露标志性元素，将经典视觉符号重构为年轻化视觉符号，开启一场打破时空的时尚对话。

The collection spans womenswear, menswear, headwear and more. Drawing on Monroe’s signature motifs — lip prints, hearts, polka dots — the collection reimagines classic visual symbols through a youthful, contemporary lens, sparking a fashion conversation across eras.

设计方面摒弃了厚重刻板的复古质感，跳出大众对梦露单一性感的固有印象，聚焦她鲜活灵动的日常状态与坚韧独立的女性力量。

The design moves away from heavy, retro nostalgia and sidesteps the narrow stereotype of Monroe as merely a sex symbol, instead focusing on her vibrant, spirited everyday persona and her resilient, independent female power.

系列以女装为主打，以柔和粉灰色系为基底，将梦露的经典肖像作为设计核心，适配多元穿搭场景。让每一个平凡日常，都能轻松穿出松弛时髦、灵动俏皮的氛围感。

Womenswear takes center stage, grounded in a soft pink-gray palette with Monroe’s classic portraits as a core design element, suitable for a variety of styling occasions. The result is an effortlessly chic, playful, and lively vibe that brings a touch of relaxed glamour to everyday life.

Forever 21 × 玛丽莲·梦露联名系列将于 5月29日 起在 Forever 21 天猫官方旗舰店发售。

The Forever 21 x Marilyn Monroe collection will be available starting May 29 on the Forever 21 Tmall flagship store.